Experience Working as a Model in China

With the rapid growth of the Chinese economy, the country’s modeling market is also booming, attracting an increasing number of models. Like moths drawn to a flame, men and women from all over the world flock to China in pursuit of lucrative opportunities. However, lacking even the slightest idea of the challenges awaiting them, many end up burned. How can one avoid negative experiences and succeed in this dynamic market? My name is Irina Saluta, and today, I will share my personal experience of working as a model in China!
My Path to Modeling in China
My connection with China began early in life. At age 8, my parents enrolled me in an Eastern languages gymnasium, where I studied Chinese for about 10 years. After that, I continued my education at university. A few years later, I found myself in China and achieved a degree of success in a short time.
What’s the Secret to Modeling Success?
I started working as a model at a relatively mature age, after finishing university. By then, I already had a clear understanding of what the job entailed. I approached it with seriousness and responsibility. My knowledge of the Chinese language and understanding of Eastern cultures also proved invaluable.
Challenges for Newcomers
- Language Barrier
Not knowing Chinese makes communication difficult. While agency staff may speak English, very few people outside the agency do. During shoots, one often resorts to gestures. - Demanding Work
Modeling in China can be exhausting, both physically and mentally. Catalog shoots—which include men’s, women’s, and children’s apparel as well as home goods—are among the highest-paying assignments but typically demand 4–8 hours of work. However, clients typically plan for the minimum time and then extend the shoot by several additional hours. Good agencies compensate for overtime, but breaks and meal times aren’t guaranteed. Models must be quick to change outfits, with little opportunity to rest. - Protecting Yourself
Rest often comes only when makeup or hair is being adjusted. Models must remain vigilant, as there have been incidents of hair being cut or even eyebrows shaved without warning. It’s crucial to advocate for yourself without creating conflicts. Losing one job could mean losing all, as studios are interconnected. Positive word-of-mouth can secure future opportunities, while negative feedback can close doors. - Exhausting Casting Process
Castings can be spontaneous and often involve waiting for 2–3 hours. Models are expected to show up with full makeup and in heels—a significant difference from Europe. This intensity causes many models with European experience to terminate their contracts early. - Climate Challenges
Shoots often defy seasonal logic, with winter swimwear shoots and summer winter-coat shoots being common. Strong health is essential to endure these conditions. - Food Adaptation
Adapting to Chinese cuisine can be particularly challenging. Many models struggle, turning to fast food and sweets, which can lead to weight gain and lost opportunities.
Why Choose China for Modeling?
The Asian market offers significant financial opportunities. In six months, models can earn amounts that would take years in Europe—$10,000 to $15,000 a month is realistic.
Common Mistakes
- Poor organization (failing to plan and prepare adequately).
- Conflict with clients, stylists, or agencies.
- Unhealthy eating habits, lead to weight gain.
- Indulgence in nightlife and excesses.
- Lack of self-improvement or reflection on failed castings.
What Types of Models Are in Demand?
Slavic looks are highly sought after, particularly for models possessing Eastern facial features. Catalog shoots for women’s clothing dominate, favoring models with intelligent, confident, and lively expressions. Younger models tend to book sportswear shoots but less frequently. More experienced models often earn higher incomes and return home with extensive portfolios that can further their careers.
Tips for Aspiring Models
First Impressions Matter
Be friendly, as a smile can build rapport despite language barriers. If the team enjoys working with you, recommendations may follow.
Keep Records
Document the date, catalog name, designer, and brand to resolve any disputes over payment.
Maintain Fair Skin
Pale skin is considered aristocratic beauty in China, so avoid tanning before your trip.
Be Adaptable
If work is scarce initially, consider changing your hairstyle, makeup, or style.
Stay Positive
Bring a cheerful attitude and readiness to succeed!